Kuala Lumpur: Badminton’s governing body said on Thursday (July 14) that it is considering staging beach events and also a push into e-gaming as it seeks to expand the sport’s appeal to a new generation.
“Badminton must be a part of these worlds in which there is huge potential for our sport to succeed,” the Badminton World Federation said in a statement after a meeting in Kunshan, China.
The federation will study possible venues for outdoor tournaments, and particularly beach events, following a route already successfully taken by sports like volleyball and football.